Zoonicorn Blog

Zoonicorn at Licensing Expo 2026
Zoonicorn at Licensing Expo 2026
Zoonicorn brought excitement and energy to this year’s Licensing Expo, kicking off the event with a special breakfast gathering announcing the Q4 2027 release of the Zoonicorn movie “The Original... Read more...
Zoonicorn’s Brand Origin Story
Zoonicorn’s Brand Origin Story
Have you ever wondered what inspired Zoonicorn? It all began when Zoonicorn creator Mark Lubratt was a graduate student at MIT, where he met his mentor, Amar Bose, founder of... Read more...
Promi at Toy Fair 2026
Promi at Toy Fair 2026
We had an amazing time at Toy Fair 2026, in New York City. The annual global marketplace brought together toy companies, manufacturers, licensors, retailers, and media to preview what is... Read more...
Aliel made new friends at the Stamford Connecticut Holiday Parade
Aliel made new friends at the Stamford Connecticut Holiday Parade
Our 36-foot inflatable Aliel parade balloon recently traveled to the Stamford, Connecticut area for that community’s annual Holiday Parade. Following the event, one of our team members overheard two families... Read more...
Zoonicorn Holiday Coloring Sheets
Zoonicorn Holiday Coloring Sheets
Zoonicorn Holiday Coloring Sheets  Calling all artists: it’s time to get festive with holiday-themed Zoonicorn Coloring Sheets! Visit https://www.zoonicorn.com/pages/zoonicorn-activities to find printable templates featuring your favorite Zoonicorn friends, and let... Read more...
Zoonicorn Back to School Survival Guide
Zoonicorn Back to School Survival Guide
Zoonicorn Back to School Survival Guide ☀️Summer break is coming to a close, which means it's time for us to share our Back to School Survival Guide! Here are a... Read more...
Exciting Licensing Product Updates
Exciting Licensing Product Updates
Zoonicorn toys from our master toy licensee, United Smile, distributed in the U.S. by Jay@Play, are officially available online at your favorite retailers. SHOP HERE Target Michaels Walmart Kohl’s And... Read more...
Zoonicorn Delivers Big at Licensing Expo 2025
Zoonicorn Delivers Big at Licensing Expo 2025
This year’s Licensing Expo was Zoonicorn’s strongest show yet - from debuting our costumed characters and eye-catching “Promi’s Place” activation, to accelerating licensing deals and reconnecting with partners face-to-face. Here’s... Read more...
Aliel Soars High in Texas Holiday Parades
Aliel Soars High in Texas Holiday Parades
Get wind of Zoonicorn licensee Big Events’ latest escapades from this last holiday season. Aliel brought the magic of the Zooniverse to life with her very own 36' long parade balloon... Read more...
Zoonicorn Debuts in Top Philippines Mall
Zoonicorn Debuts in Top Philippines Mall
The first Zoonicorn costumed characters made their debut 4th quarter at one of the Philippines' top malls, Toy Kingdom, in addition to a complete set of Zoonicorn statues and other... Read more...
Zoonicorn Holiday Gift Guide: The Perfect Gifts for Your Mighty Preschoolers
Zoonicorn Holiday Gift Guide: The Perfect Gifts for Your Mighty Preschoolers
The holiday season is upon us, and we couldn’t be more excited to bring you a magical lineup of Zoonicorn gifts that are perfect for the young dreamers in your... Read more...
Meet Becky Denny - Zoonicorn’s Art Director
Meet Becky Denny - Zoonicorn’s Art Director
As brand Art Director, Becky Denny works closely with J’net Smith to ensure that Zoonicorn’s core mission and brand values are woven into all representations of the property – from... Read more...
Meet Rich Dickerson, Zoonicorn's Music Composer
Meet Rich Dickerson, Zoonicorn's Music Composer
Emmy Award winning composer Rich Dickerson is responsible for the original music you hear on Zoonicorn. Rich embraces the fun challenge of writing music for kids, delighting in the creative... Read more...
Meet Deb Pierson - Zoonicorns’ Co-Executive Producer
Meet Deb Pierson - Zoonicorns’ Co-Executive Producer
No matter how charming, how adorable, how special a children’s property is, it needs a champion, someone with the vision and the foresight to bring the right people together and... Read more...
Parental Self-Care Is Not a Luxury – It’s A Necessity
Parental Self-Care Is Not a Luxury – It’s A Necessity
Written by Natascha Crandall, PhD. - Educational Curriculum Consultant Parenting is incredibly hard work. That’s not exactly breaking news. With our focus and energies devoted entirely to taking care of... Read more...
Big Events’ Debuts Giant Aliel & Promi
Big Events’ Debuts Giant Aliel & Promi
This year at Licensing Expo, conference attendees and other visitors to Las Vegas were greeted just outside the entrance to the convention floor, next to the Mandalay Bay food court,... Read more...
Meet Dr. Natascha Crandall: Zoonicorn's Educational Curriculum Consultant
Meet Dr. Natascha Crandall: Zoonicorn's Educational Curriculum Consultant
Preschoolers watching Zoonicorn are enchanted by the many wonderful moments of discovery they find in the delightful characters, the engaging stories and, of course, the magical Zooniverse itself. But while... Read more...
Zoonicorn on the Big Screen
Zoonicorn on the Big Screen
Edel Kids, a German children's entertainment label successfully represented in the market for 25 years, is launching Zoonicorn with a theatrical release of 8 back-to-back episodes in Germany and Austria... Read more...
Meet J’net Smith - Zoonicorn’s Global Licensing/Brand Director
Meet J’net Smith - Zoonicorn’s Global Licensing/Brand Director
In just a few short years, Zoonicorn has grown from an idea rich with promise into a worldwide brand. This amazing, odds-defying journey never would have happened without the passion... Read more...
Meet the Creator of Zoonicorn - Mark Lubratt
Meet the Creator of Zoonicorn - Mark Lubratt
Creator Mark Lubratt can trace his inspiration for Zoonicorn all the way back to his days at MIT, when he was fortunate enough to be mentored by Bose Corporation founder... Read more...
Foundational Trends in Children’s Media
Foundational Trends in Children’s Media
From the Desk of J’net Smith With Kidscreen’s 2024 Keynote focusing on ‘resiliency’ back in early February, it looks like they are recognizing the importance of Zoonicorn’s primary message. Many... Read more...
Reading Verbal and Non-Verbal Communication Cues
Reading Verbal and Non-Verbal Communication Cues
Written by Natascha Crandall, PhD. - Educational Curriculum Consultant Receptive language - the ability to understand language and words in nonverbal, verbal, and written format – is a fundamental part... Read more...
From Cooperative to Collaborative Play and Learning
From Cooperative to Collaborative Play and Learning
Written by Natascha Crandall, PhD. - Educational Curriculum Consultant A core social emotional developmental building block for preschoolers revolves around goingfrom cooperative to collaborative play and learning. Even though both... Read more...
Positive Parenting
Positive Parenting
Written by Natascha Crandall, PhD. - Educational Curriculum Consultant So much of how parents communicate to their children – both verbally and through gesture – is in the negative. Listen... Read more...
Gaining Independence
Gaining Independence
Written by Natascha Crandall, PhD. - Educational Curriculum Consultant   Learning how to function independently is a critical developmental milestone for toddlers and preschoolers. Nothing helps foster optimism and resilience... Read more...
Communication: A Two-Way Street
Communication: A Two-Way Street
Written by Natascha Crandall, PhD. - Educational Curriculum Consultant Effective communication is a fundamental social skill and a crucial developmental milestone for young children. But, as you may have noticed... Read more...
Learning To Work with Others
Learning To Work with Others
Written by Natascha Crandall, PhD. - Educational Curriculum Consultant   Playing with others is an important activity which contributes to the overall social and emotional wellbeing of young children. Children... Read more...
Effective Praise
Effective Praise
Written by Natascha Crandall, PhD. - Educational Curriculum Consultant Optimism and resilience are central to the social emotional learning we emphasize on Zoonicorn. Effective praise is one important way to... Read more...
Learning to Self-Regulate
Learning to Self-Regulate
Written by Natascha Crandall, PhD. - Educational Curriculum Consultant Self-regulation, the ability to understand and manage one’s own behaviors and impulses, begins at an early age and continues all the... Read more...
Developing a Framework for Moral Behavior
Developing a Framework for Moral Behavior
Written by Natascha Crandall, PhD. - Educational Curriculum Consultant With the help of parents, children begin to develop ideas of what is right and what is wrong at a young... Read more...
Making ‘The Family Bubble’ Work for Your Family
Making ‘The Family Bubble’ Work for Your Family
Written by Natascha Crandall, PhD. - Educational Curriculum Consultant   Even for those whose health – or the health of loved ones - has not been directly affected by the... Read more...
Developing a Sense of Competence
Developing a Sense of Competence
Written by Natascha Crandall, PhD. - Educational Curriculum Consultant   The preschool years are a time when young children are learning to do more and more on their own. They... Read more...
Creating Positive Self-Identity
Creating Positive Self-Identity
Written by Natascha Crandall, PhD. - Educational Curriculum Consultant Who am I? The words may be small, but the question is one of the most significant ones in life. Zoonicorn... Read more...
Embracing Diversity
Embracing Diversity
Written by Natascha Crandall, PhD. - Educational Curriculum Consultant   From an early age, children begin to recognize their friends’ unique characteristics and talents. As adults, it is up to... Read more...