Zoonicorn Delivers Big at Licensing Expo 2025
This year’s Licensing Expo was Zoonicorn’s strongest show yet - from debuting our costumed characters and eye-catching “Promi’s Place” activation, to accelerating licensing deals and reconnecting with partners face-to-face.
Here’s a full recap below!
Zoonicorn was back in the headlines before and throughout Licensing Expo 2025, kicking things off with a featured interview in License Global’s “10 Minutes With…” series and a spotlight in The Licensing Letter ahead of the show. This marked our second appearance in the “10 Minutes With…” series after three years - a full-circle moment that showcased the incredible growth of the Zoonicorn brand. We were also featured in License Global’s Day 1 and Day 2 Dailies during the show.
We were thrilled to connect with new, existing, and potential licensees, agents, and partners throughout the show. Each year, the momentum grows. This time, we met with several potential licensees ready to move forward immediately. We're now busy with follow-ups and can’t wait to announce exciting new partnerships soon.
Our costumed characters, crafted beautifully in the Philippines by San Pablo Sininglaya Corporation, stole the show and hearts as they made their debut performance during the Expo’s annual character parade.
Promi and Ene could be seen throughout the Expo, holding court in the Zoonicorn booth and captivating attendees as they strutted through the halls of the Mandalay Bay Convention Center.
An enormous shout-out goes to our partner The Mascot Organization, in tandem with BTX Global Logistics, for going to tremendous lengths to ensure that our costumes arrived to the Expo safely and on time.
We need to give a huge thanks to Josue Rosenzweig, President and CEO of United Smile, our Zoonicorn master toy licensee, for his part in making this happen. We also want to acknowledge David Diamond, owner of Trade Asia Pacific Toys and regional sales rep for United Smile. His eleventh-hour assistance – and ‘insider’ knowledge of the Asia Pacific market - was invaluable as we all worked as a team to get the costumes shipped across the Pacific to Las Vegas.
Once the costumes arrived at the show, The Mascot Organization took it from there, handling every detail to make sure their actors could expertly capture the spirit of our characters with the utmost professionalism.
Lastly, we proudly debuted "Promi’s Place" in the Mandalay Bay Food Court just outside the show floor, officially opening the first morning. It quickly became a fun and welcoming hangout spot, with many show attendees stopping by to find their peers, meet their colleagues, snap a photo with Promi, or just relax before heading into the show.