Promi at Toy Fair 2026

We had an amazing time at Toy Fair 2026, in New York City. The annual global marketplace brought together toy companies, manufacturers, licensors, retailers, and media to preview what is next in toys, games and youth entertainment products. This year, Zoonicorn stepped confidently into the spotlight as Promi marched in the opening Costume Character Parade, one of the show’s most anticipated and beloved events.

With the help of the Mascot Organization our Promi walk around character proudly walked alongside iconic friends such as Strawberry Shortcake and the Teletubbies, among others. This high energy moment help ensure that Promi was front and center for all to see. For us, it was even more meaningful. It was a powerful visual statement about Zoonicorn’s continued growth as a leading brand.After the parade, Promi made her way to the Teddy Mountain booth,where she helped celebrate our new partnership for retail-ready Zoonicorn stuffies.

Fans crowded into the booth to have their picture taken with Promi and take home their own personal Zoonicorn plush - stuffed for them by the amazing Michele Gibson, Jen Ruh and colleagues from the Teddy Mountain team, right before their eyes!               

Industry partners interested in all things Zoonicorn met with Brand Director J’net Smith to explore new retail and licensing possibilities. With strong character visibility, growing product lines, and meaningful brand storytelling at its core, Zoonicorn’s Toy Fair 2026 appearance signals exciting momentum for the year ahead across plush, partnerships, and global expansion.